Comms Strategy for the global architectural lighting company based in Barcelona, Vibia. 



  • Objetive: to transfer culture and the Vibia story in brand communications to increase awareness and reputation to become a global reference.
  • Problematic: "we have a complex product and, furthermore, we have not been able to transfer the values ​​of our company in communications. We have been very moderate."
  • Challenges: addressing the innovative and daring attitude of the brand through communication without falling into "arrogance or snob", which are not the brand's own values.
  • Strategy: positioning Vibia as the brand that represents "the new lighting" through a visceral and non-technical storytelling, where the brand values are at the level of the functionality of its products.

Selected Works

ZBE Ciudad RealBrand Strategy & Project Management

VibiaBrand Strategy

Disney StudioMedia & Content strategy

Maybelline New YorkComms & Brand Strategy

ArtysanInnovation Planing

EducationTeacher in postgraduate program

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© 2023. Ronald Venegas.