Comms Strategy for the global architectural lighting company based in Barcelona, Vibia.
Objetive: to transfer culture and the Vibia story in brand communications to increase awareness and reputation to become a global reference.
Problematic: "we have a complex product and, furthermore, we have not been able to transfer the values of our company in communications. We have been very moderate."
Challenges: addressing the innovative and daring attitude of the brand through communication without falling into "arrogance or snob", which are not the brand's own values.
Strategy: positioning Vibia as the brand that represents "the new lighting" through a visceral and non-technical storytelling, where the brand values are at the level of the functionality of its products.