Digital Strategist
Helping B2B-D2C startups and SME business to create truly differentiated brand narratives through product marketing, customer experience and content innovation.
I'm Ron.
I am a strategist based in Barcelona, dedicated to helping businesses achieve long-term growth through the power of authentic branding, customer experience and content innovation, by understanding the current digital landscape.
I have experience in designing brand, product marketing, content, and innovation strategies for large and medium-sized companies in various industries around the world.
My areas of expertise include brand building, product marketing, content innovation, creative management, and customer experience.
Brands I've collaborated with
My main areas of exploration
Product marketing
Crafting crave-worthy narratives for your products: I fuse market insights and data with imagination, sprinkling a touch of 'must-have' and a dash of 'can't resist'. Watch as your product offerings, go-to-market plan a new product launches become not just commodities, but captivating stories that customers yearn to be part of.
I will give you a framework and guidelines to create product content aligned to your consumers' real expectations and aligned with your product's value proposition and your channels. Dynamic and adaptive for a defined period of time.
Brand strategy
At the core of every enterprise resides a brand: an incomparable asset of immense value. I specialize in crafting intricate blueprints that foster genuine, harmonious guidelines for brand growth and differentiation. Weaving their voices and identities intricately, I embrace an encompassing, forward-thinking methodology.
Fueled by long-term vision, cultural intuition, and data analysis, I shape brands that resonate profoundly and endure significantly. As a result you will get a brand guideline with action points and implementation steps between all your relevant communication touchpoints.
Content Innovation
To me, content innovation signifies crafting strategic communication concepts that weave distinct narratives and formats, all harmonizing with a product's values and resonating with its audience's cultural cues. It's about unearthing the uncharted 'blue oceans' amidst the crowded sea of uninspiring and overlooked internet content.
I will design a strategic guide and with an action plan on how to translate your brand narrative through differential formats and content activations campaigns.
Testimonials
Alejandro Maldonado
(CEO atHUM)
"It was a pleasure working with Ronald. He has a high capacity for researching the latest market trends and user needs that have a profound impact in company-wide strategies, as well as on improving performance of our marketing efforts".
Anneth Huertas
(Founder of The Miss Maker)
"He always knew how to lead the team to achieve the objectives of the company and go beyond expectations. His professional determination is unstoppable in the face of any challenge and his ability to correctly set priorities allows him to carry out multiple projects at the same time".
Juan Diego Liévano
(Design Lead at Belcorp)
"I can truly say that anyone would enjoy on different levels to be in a team with him. In the professional field is a problem-solver, analytic, creative and useful key-part of any team, also he is very strategic in his methodologies to reach different kinds of goals for different projects and needs".
Sharing what I learn
I write about innovation, creativity, digital culture, and marketing. Take a look at my blog by clicking the button below.
Podcast
Take Away is a podcast about strategy, focusing on topics such as innovation, marketing, and trend forecasting. The discussions are approached in an unstructured manner. Currently, the show is available in Spanish, and you can listen to it by clicking below:
