Hey there!
I believe that a good strategy is the sequel of symbiosis between context-creativity-people's needs and, of course, a good brief ;)
My job is to put brands in the center of a meaningful conversations, and connect their core business with market's needs sustainably over time.
Throughout my experience, I had worked together with global brands such as Disney, L'Oréal Group, Philips, Heineken, Wendy's, Vibia, as well startups from different tech industries and regions.
Some boring things about me that you may want to know: I have a BA in marketing and MD in Design for Innovation.
The triangulation of landscapes
This is my approach. I apply an approach that combines methodologies focused on context and society (key aspects in the sustainability of a project), analyzing disruptions in culture and opportunities for innovation, through a future-lens based on research.
In turn, the process results in the creation of a relevant product that connects with people's values and expressions.
Let's get in touch!
If you have a project or idea where you want to collaborate, pick up a time on my schedule and let's talk.