innovation & brand strategy
I'm a strategist based in Barcelona focused on making businesses more self-conscious about the values of their brands in this culturally volatile era.
I have worked designing brand, marketing, and innovation strategies for large and medium-sized companies of different industries around the world.
My areas of exploration are brand building, innovation, digital marketing and customer experience.
Main areas of work
A brand is the most profitable and unique asset for any business. I design strategies to build authentic brands through their voices and identity.
I help businesses to discover and understand are the best opportunities to create innovation in their products/services through society/human-centered methodologies.
Digital is content-saturated. I'll look for a new way of generating meaningful but sustainable relationships with your customers in these inviroments.
"It was a pleasure working with Ronald. He has a high capacity for researching the latest market trends and user needs that have a profound impact in company-wide strategies, as well as on improving performance of our marketing efforts".
"He always knew how to lead the team to achieve the objectives of the company and go beyond expectations. His professional determination is unstoppable in the face of any challenge and his ability to correctly set priorities allows him to carry out multiple projects at the same time".
"I can truly say that anyone would enjoy on different levels to be in a team with him. In the professional field is a problem-solver, analytic, creative and useful key-part of any team, also he is very strategic in his methodologies to reach different kinds of goals for different projects and needs".
Sharing what I learn
II write about innovation, creativity, digital culture and marketing. Take a look at my blog by clicking below.
Take Away is a podcast about strategy focused on topics like innovation, marketing and trend forecasting approached in an unstructured way. For now, the show is in Spanish and you can listen to it by clicking below: