I'm a strategist based in Barcelona focused on making businesses more self-conscious about the values of their brands and products in this culturally volatile era.
I have worked designing brand, product marketing, content and innovation strategies for large and medium-sized companies of different industries around the world.
My areas of exploration are innovation planning, brand building, product marketing and customer experience.
Main areas of work
I help companies scale their products and services in the 'new digital' era by connecting with the right audiences within the appropriate context. This involves taking into consideration cultural codes, prodcut value proposition, market data and trends.
A brand is the most profitable and unique asset for any business. I design strategies to build authentic and coherent brands through their voices and identities, taking into consideration a long-term approach, cultural signals, and data.
Digital is content-saturated. I'll look for a new way of generating meaningful but sustainable relationships with your customers in these inviroments throught ways to create new narratives and formats to connect with them.
"It was a pleasure working with Ronald. He has a high capacity for researching the latest market trends and user needs that have a profound impact in company-wide strategies, as well as on improving performance of our marketing efforts".
"He always knew how to lead the team to achieve the objectives of the company and go beyond expectations. His professional determination is unstoppable in the face of any challenge and his ability to correctly set priorities allows him to carry out multiple projects at the same time".
"I can truly say that anyone would enjoy on different levels to be in a team with him. In the professional field is a problem-solver, analytic, creative and useful key-part of any team, also he is very strategic in his methodologies to reach different kinds of goals for different projects and needs".
I write about innovation, creativity, digital culture and marketing. Take a look at my blog by clicking below.
Take Away is a podcast about strategy focused on topics like innovation, marketing and trend forecasting approached in an unstructured way. For now, the show is in Spanish and you can listen to it by clicking below: