Trends analysis and future scenario planning for the spanish bathroom furniture manufacturer Artysan.

  • Objective: to increase Artysan's turnover by 25% after two year thanks to a differentiating strategy.
  • Problematic: Artysan does not have awareness in the market, which makes other companies with similar offers but better branding bill more.
  • Challenge: How can we help Artysan to create strategies, in order to make it stand from the competition, in a white-label market?
  • Strategy: we design three scenarios of commercial and product implementation based on the knowledge of key consumers, micro-trends, and the disruption gaps in the industry. Each scenario had an action plan with business and creative consideration to implement.
  • Methodology: trend analysis and scenario planning.

Selected Works

ZBE Ciudad RealBrand Strategy & Project Management

VibiaBrand Strategy

Disney StudioMedia & Content strategy

Maybelline New YorkComms & Brand Strategy

ArtysanInnovation Planing

EducationTeacher in postgraduate program

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© 2023. Ronald Venegas.