Trends analysis and future scenario planning for the spanish bathroom furniture manufacturer Artysan.
Objective: to increase Artysan's turnover by 25% after two year thanks to a differentiating strategy.
Problematic: Artysan does not have awareness in the market, which makes other companies with similar offers but better branding bill more.
Challenge: How can we help Artysan to create strategies, in order to make it stand from the competition, in a white-label market?
Strategy: we design three scenarios of commercial and product implementation based on the knowledge of key consumers, micro-trends, and the disruption gaps in the industry. Each scenario had an action plan with business and creative consideration to implement.
Methodology: trend analysis and scenario planning.